See The Top 10 Nigerian Artistes With The Biggest Endorsements

Nigerian is known as the capital of music in Africa.
With many talented and creative singers and
upcoming music artistes seeking desperately for
recognition in this industry, the country can boast
of a handful of talented singers from different
genre representing Nigeria just like our sporting
prowess.
For a secular artiste, endorsement from corporate
bodies is a big advantage. The cash involved is a
symbol of stability and having arrived.
So, when the telecom companies courted artistes
branding them as ambassadors, it was a welcomed
development sought by both big and small artistes.
MTN, Globacom, Etisalat and Airtel have all
unveiled artistes as their ambassadors while
existing ones have been renewed this year.
Airtel endorsed five artistes so far in 2015 and they
are 2face Idibia, Phyno, Patoranking as well as fast
rising comedian Akpororo and Big Brother Africa
(BBA) host, IK Osakioduwa. MTN also renewed its
contracts with its brand ambassadors, Davido,
Tiwa Savage, Don Jazzy and Iyanya.
Olamide's deal was also renewed with Etisalat with
the likes of Seyi Shay coming on board. Burna Boy,
Omawumi, MI, Bez, Flavour also had their
endorsements renewed with Globacom.
Most times, the sums of money involved are
hidden and shrouded in secrecy as no one really
knows who got what. Other corporate firms have
lined up to reach out to the younger generation via
this endorsement strategy. The following is an
estimate of who's got the biggest endorsement
among our musicians.
P SQUARE – N180M
The pop duo have been in the frontline of
entertainment in Africa. The star singers, Peter and
Paul Okoya known as P Square have been
dominant Globacom ambassadors and their deals
have been a subject of envy among colleagues. The
Alingo crooners are a hardworking set of dancers
and singers. P Square's deal with the same outfit
goes for N140 million. One of them, Peter Okoye is
the face of Olympic Milk deals swelling their
endorsement status. The singers definitely have
other deals but these are what is known so far.
D'BANJ- N160M
D'Banj's Globacom deal is close to N100 million
according to findings.
In October 2014, D'banj signed a lucrative
endorsement deal with Apple/Beats By Dre. The
amount of his deal is undisclosed but should be
nothing less than N50 million. The Kokomaster also
got his own customised headphones which will be
launched in December. He also became
ambassador for Cîroc drink in Nigeria along with
Banky W. 'The Feeling the Nigga' crooner posted a
bottle of Ciroc and Banky W posting a picture with
his best friend, Tunde Demuren and captioned it
'Showtime'.
WIZKID- N128.6M
With his N45 million MTN deal almost doubled by
rival telecom giant, Globacom, Wizkid is a man that
knows his onions. According to a source,
Globacom doubled the amount MTN paid Wizkid
last year to land him on their side. Wizkid shared
several photos of him and Glo Bounce logo with
"200% and $$$" as tags. The superstar is a major
coup for the Mike Adenuga-led company which
doesn't have many A-List artistes on its brand
ambassador list. Wizkid reportedly got N120
million from Glo on a two-year deal which means
he will be paid N60 million every year. His 25th
birthday last June was marked with a renewal of
his contract with Soda giants 'Pepsi.' He shared the
good news via his Instagram page. He captioned
the post – "3years with one of the biggest brands in
the world, Pepsi! Looking forward to another 2
years! Done deal! $$ Proud Pepsi ambassador!! "
For the last three years, Wizzy was worth about
$350,000 in the Pepsi deal and now a renewal of
the contract. No wonder the Jaiye Jaiye crooner
could afford to replace his crashed N25 million
Porsche Panamera last year with a brand new one
just two weeks after the bash.
IYANYA – N125M
Iyanya has a N60 million MTN deal. Since he
dropped Kukere, the Ibibio hiphop singer who won
the maiden MTN Project Fame Contest in 2008, has
made a lot of money from his jaw-dropping
endorsement deals with top brands. His
endorsement deal with MTN is worth N60 million
and also has a $350,000 endorsement deal with
Zinox Computers and a N35 million deal with a
phone manufacturing company, Solo Mobile,
where he also received a 2014 Prado SUV.
DON JAZZY- N100M
Don Jazzy has become the face of hiphop music in
Nigeria, even making Forbes' List as one of the
richest artistes in Nigeria. The CEO of Mavin
Records isn't only making money from his star-
studded record label, he also has very lucrative
endorsement deals including one with Loya Milk
where he got nothing less than N50 million. His
N25 million deal with MTN has been renewed
upwardly. Not much is known whether his
endorsement with Samsung Africa has been
renewed. So, his endorsement deal is in the region
of N100 million.
BANKY W – N100M
R & B Singer Banky Wellington popularly known as
Banky W is smiling to the banks with his whopping
N100 million endorsement deal with Samsung
Mobile as well as his endorsement with MTN.
TIWA SAVAGE – N90M
The singing bird and mother of one has an MTN
deal worth N30 million and must have gotten it
reviewed upwards.
Apart from her very successful music career, the
first lady of Mavin Records also has a number of
juicy endorsement deals worth several millions of
naira. Her MTN deal is reportedly worth N30
million. Other endorsement deals include contracts
with Pepsi, Forte Oil and Maggi which has made
Tiwa the richest female singer in Nigeria.
OMAWUMI – N75M
The Bottom Belle crooner has a Glo deal worth
more than N25 million. Omawumi shot into
limelight after becoming the first runner up at the
2007 West African Idols. She is now one of the
highest paid female artistes charging up to N5
million per show. She is also one of the singers
with the highest number of endorsement deals. Glo
deal is said to worth N25 million. Others include
including Konga worth between N5–10 million,
Mortein and Malta Guinness.
DAVIDO – N50M
HKN artiste, Davido has a N30 million MTN Pulse
deal. The Gobe and Aye crooner has deals with
MTN Pulse and Guinness Nigeria. While the
Guinness deal's amount is not known, his MTN
contract is reported to have made the Omo Baba
Olowo N30 million plus richer.
Considering that Davido has a billionaire father, he
may not rely on endorsement deals except for a
status symbol. The artiste however has done much
good for himself by working hard to become a
force to be reckoned with in the music industry.
OLAMIDE – N50M
The rapper has his contract with Etisalat renewed.
He got a mouth-watering deal two years ago. Other
deals are on line for the indigenous rapper who
has created the niche and become a success story
in Nigeria's hiphop music industry.
The incredible rapper and now CEO of Chocolate
City, MI and his VP, Ice Prince are also in the class
of the biggest Nigerian artistes with great
endorsements. MI is a Globacom ambassador
while Ice Prince pitched his tent with Etisalat.
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