Finally !! The Totally Redesigned Facebook Reaction Button Is Here (See photos)

Facebook decided to focus on the sentiments
its users expressed most often. Zhuo and the
team began by analyzing how a subset of
Facebook users from around the world used
the platform. They looked at the
most frequently used stickers, emoji, and one-
word comments and found a few common
emotional threads amidst an ocean of diverse
sentiments. “When we built the stickers for
Facebook the most common thing people sent
was love,” Keltner says. People used
the hearts-in-the-eyes emoji more than any
other. They were also prone to expressing
humor, sadness, and shock through visual
means. The team took a subset of reactions
that cut across the emotional spectrum and
removed redundancies like sympathy and
sadness, and joy and love. Then they tested
them with users.
Facebook’s Reactions bear a close resemblance
to several established Unicode characters,
with some minor tweaks here and there. The
team attempted to exploit the subtle visual
cues that differentiate facial-based emoji
through a variety of stylistic choices. In early
tests, the design team heightened the color
saturation and bolded the outlines. They made
eyes more pronounced or used unorthodox
forms altogether, replacing circular faces with
stars. Finally, they arrived at a major insight:
In order to reflect a reaction, their emoji
actually needed to react.